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Marketing Profs- Why Lead Scores Should Have Expiration DatesIt became immediately apparent to Howard J. Sewell that something was terribly wrong with his client's lead scoring system. "The most glaring symptom was the absurdly high scores: hundreds of contacts had lead scores of more than 1,000, even though the supposed threshold for a sales-ready lead was a mere ... Read the full article at MarketingProfs […]
- Four Mistakes That Could Damage Your Online Reputation [Slide Show]To attract customers, you spend hours creating content, blogging, tweeting, and replying to comments. But a few unprofessional missteps could damage your online reputation--and send customers straight to your competitors. Read the full article at MarketingProfs […]
- Why Lead Scores Should Have Expiration Dates
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