Why You Should Use Online Video Marketing

DID YOU KNOW?

“Shop NBC customers who watched videos on product pages converted at twice the rate of customers who did not.”
-Internet Retailer, August 2010

“Video landing pages generate 4-7x higher engagement & response rates than static image and text landing pages.”
-SearchEngineWatch

“Nearly three-quarters of marketers (73%) say integrating video with email marketing increases click-through rates (CTR), and fully one-half are now using video in their emails.”
-Web Video Marketing Council

“A video-embedded website is 53 times more likely to show up on Google search.”
-Forrester Research

“90% of web traffic will be video by 2013.”
-Cisco

“On average consumer recall of print ads is 22%.”
-Billets.com

“The average recall of a video commercial is 70%”
-Work-Learning Research

“YouTube has surpassed Facebook as the fastest growing website today”
-KLOK Creative Agency

CONVERSION RATES

“DIRECT MAIL MARKETING
has a consumer conversion rate of 2.61%”
-Direct Marketing Association (The DMA Response Rate Study)

“EMAIL MARKETING
has a consumer conversion rate of 1-3%”
-Hostaway.com

“POST CARD MARKETING
has a 1% consumer conversion rate”
-Millionmailprogram.info / Postalrealtor.com / Articlesphere.com

TV MARKETING
“66% of advertisers say DVRs will destroy or reduce the effectiveness of the 30-second TV spot.”
–Association of National Advertisers

INTERNET VIDEO MARKETING
“80% of web users have watched a video ad on a company homepage. 52% took action after viewing the ad.”
–comScore

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